I’ve started adding some new digital prints to the shop. I’ve always worked this way, it is where I started as a printmaker. Because I’ve been doing this for a while (more than 20 years), I’ve written several previous posts on this aspect of my work, but this one is probably the best place to start if you want more detail.
Originally, I priced these at a similar level to my work in other print media. On reflection, though, I have decided to try a different approach. I have always tried to have work available at a wide range of price points, and decided to use these new prints to support that strategy. Apart from images made by photomanipulation, I have withdrawn all the digital work I had in the shop, I’m now in the process of adding them back, but at a much lower price (£40 reduced from £80) and with a slightly larger edition size (70 instead of 50).
No one has been affected by this change. None of the work I had in the shop had been sold, so no one has been adversely affected by this change.
These are still originals. There is no pre-existing image in another medium. I created them digitally and they had no physical existence until I printed them. See here for a definition of digital printmaking from the Royal Society of Painter-Printmakers. You can read my own take on it here.
Edited for style and to include extra links 31/12/21